17 Best B2B Marketing Tools for the Ultimate Tech Stack in 2026

17 B2B Marketing Tools to Build a Smarter Stack

Marketing • 39 mins

Marissa Taffer | Updated May 6, 2026

We write a lot about sales and sales enablement—everything from tools and techniques to methodologies to enable modern sales organizations. So, for our marketers in the audience, this one’s for you!

We looked at many of the popular and emerging B2B marketing tools available today and curated a list of the best of the best for every sized business. We narrowed down the list to our favorite tools for each marketing function and took into account criteria such as feature stack, usability, price, use cases and customer reviews.

Based on our research, our top picks for a robust marketing tech stack include:

  1. Qwilr: Best proposal & enablement tool
  2. HubSpot: Best B2B marketing automation solution
  3. involve.me: Best AI funnel & form builder
  4. Funnel: Best B2B marketing analytics software
  5. Wynter: Best messaging testing tool
  6. Hotjar: Best website heatmap & analytics tool
  7. Ahrefs: Best SEO keyword research tool
  8. Uniqode: Best phygital marketing tool
  9. Canva: Best design tool for marketing teams
  10. Visme: Best for visual content design and marketing
  11. Primer: Best B2B marketing audience creation tool
  12. Mutiny: Best website personalization platform
  13. Clearscope: Best SEO content optimization tool
  14. Livestorm: Best webinar management tool
  15. Klaviyo: Best B2B email marketing software
  16. Design.com: Best brand-building tool
  17. Influencer Hero: Best influencer marketing platform for end-to-end campaign management

Defining the B2B marketing tech stack

For the purposes of this article, let’s agree to define the marketing technology stack as the full suite of tools that help a marketing team conduct marketing initiatives and understand their impact.

This might include tools for sending marketing messages (email, landing pages, automation tools, animation software, video tools, and other content), automating marketing activity, and understanding the impact of the activity (analytics tools).

When thinking about your marketing tech stack and reading this article, think about your processes, your goals, and your needs. We’ll recommend some specific solutions that we think are great, but they might not all be right for your team’s needs and budget.

And here’s the thing: a tool is not a strategy. Sure, you can compare different software packages by their features, but that’s like marrying someone based on their dating profile. The real value marketing software offers is in the strategy and approach it enables — and how it impacts customer experience (the desired end result).

Think strategy first, technology second.

17 must-have B2B marketing software

These tools stand out from their competition by offering more robust features and integrations that can help make your marketing efforts go further. (Work smarter, not harder — right?)

1. Qwilr: Best proposal & enablement tool

G2 review: 4.5/5 (726 reviews)

If you’re still sending out sales and marketing PDFs and toiling with clunky, manual proposal software, you need Qwilr to dramatically upgrade your proposal game. While we’re known for being the best proposal software tool around, we don’t just help sales teams; we also address many of the marketing team’s needs.

From our intuitive and user-friendly interface to our ability to create high-quality, customizable, branded proposal templates, we can help marketing teams reach out to their target audience, too.

Once a piece of sales collateral is out in the hands of potential b2b buyers, our analytics capabilities help marketers understand what prospects are reviewing and how much time they’re spending engaging with each section of the marketing proposal. This information can help with content creation by showing marketers where they should focus their time and resources.

When you invest in Qwilr, consider using it as an internal enablement resource, too. Create beautiful and interactive playbooks, battle cards, and one-sheets your sales and marketing teams can use when they’re on sales calls with prospects or writing messaging for the newest marketing campaigns. Having all the key details at their fingertips will save hours of searching.

You can also learn how to write winning sales proposals and even try our AI proposal generator for free to create your own professional looking proposal in minutes.

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2. HubSpot: Best B2B marketing automation software

G2 review: 4.4/5 (11,170 reviews)

When it comes to marketing automation software, HubSpot is likely the most well-known and most popular marketing automation platform on the market. Here at Qwilr, Hubspot is a key part of our daily marketing functions and is essential for our reporting, customer data, campaigns and so much more.

Our Revops Specialist, Dusty Martin reiterates:

So much information flows through our Hubspot and so many different people on our Go-To-Market team reference that information every day. Having it all run smoothly is absolutely critical to our success. Hubspot is the foundation that our GTM team sits on

With a broad range of tools and functionality, everyone from smaller businesses to larger enterprise teams can benefit from its marketing automation prowess. Hubspot has helped us reduce a ton of time spent on repetitive actions like lead scoring and sending out follow-ups.

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3. involve.me: Best AI funnel & form builder for marketers

G2 review: 4.7/5 (90+ reviews)

If you’re still relying on static forms and disconnected landing pages to collect leads, involve.me can completely transform how you engage, qualify, and convert your website visitors. It’s not just a form builder, it’s a full AI funnel and AI form builder that helps marketing, sales, and HR teams create personalized, multi-step experiences that turn traffic into conversions.

With its AI Agent, you can build entire funnels, landing pages, forms, quizzes, or surveys simply by chatting in plain English. Just describe what you need, and the AI generates a complete, branded funnel with conditional flows, logic jumps, and lead scoring built in.

The platform’s drag-and-drop editor lets you customize every element, from design and copy to conditional branching and data collection, without any coding or design skills. You can embed funnels on your site, host them as standalone landing pages, or share them as links, making involve.me a powerful all-in-one tool for lead generation.

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4. Funnel: Best B2B marketing analytics software

G2 review: 4.5/5 (153 reviews)

Funnel bills itself as your mission control for your B2B marketing data, and for good reason. It allows marketers to connect data from any source and store, organize, and share it. They say “Funnel empowers marketers to make data-driven decisions and create value for their business. Own your marketing data and use it independently from other teams.”

The Funnel team claims their tool can give marketers back 125 hours by automating reports each week—that’s a lot of time that could be put to better use, building and optimizing campaigns or strategizing with the sales team.

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Funnel pricing works on ‘flexpoints’ which measure your usage on the platform. This means you only pay for the connectors and destinations that you use.

5. Wynter: Best messaging testing tool

G2 review: 4.8/5 (127 reviews)

Not just for testing messaging, Wynter can help find or confirm product market fit. Wynter gives marketers access to their proprietary network of over 50,000 B2B professionals. Marketers can find out how target customers see their product and messaging, understand prospects’ biggest pain points, and how they buy. It can also help teach marketers exactly what buyers need to hear in order to convert straight from the horse’s mouth!

All of this is available on demand any time you need it. Whether you’re working to optimize your go-to-market strategy or want to test key messaging for landing pages, or email marketing initiatives, including specific email campaigns, Wynter can help marketers get real-time feedback from real potential customers.

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6. Hotjar: Best website heatmap & analytics tool

G2 review: 4.3/5 (304 reviews)

If you want to know more about what your website visitors are doing once they get to your site, consider installing Hotjar and getting some highly detailed data from heat mapping. This allows you to understand the customer journey that’s happening within your site.

Where are people coming into the site? What are they clicking on once they get there? Are there pages with significantly higher conversion rates? If you see this information, you can scale up what is working and spend less time and effort on what’s not!

We’ve spent a ton of time on Hotjar getting to know more about how our users behave and getting priceless insights to fuel important campaign and website decisions.

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7. Ahrefs: Best SEO keyword research tool

G2 review: 4.5/5 (537 reviews)

When it comes to scaling your organic channels, you need to understand the importance of search engine optimization. Having a tool like Ahrefs to not only support your keyword research, but all other SEO elements, is very important. While there are other good keyword research tools, such as SemRush, at Qwilr we’re huge proponents of Ahrefs. We love the user-friendly interface and range of features to support our SEO strategy beyond keyword research.

Our SEO Manager, Leah Alves-Hill tells us exactly what she loves about the tool:

I’ve been using Ahrefs for years and it’s a fantastic all-in-one tool. You can run almost all of your SEO operations and research with Ahrefs, and I’m always pleasantly surprised by the new features and updates—it just keeps getting better. In my experience it’s the best SEO tool out there

Ahrefs site explorer gives an in depth overview on site performance— including traffic, domain rating, organic keywords, backlink profile and more! With the competitor and gap analysis features you can quickly identify which keywords your competitors are targeting that you’re missing out on.

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8. Uniqode (formerly Beaconstac): Best phygital marketing tool

G2 review: 4.9/5 (417 reviews)

Uniqode emerges as a premier phygital (physical plus digital) marketing tool, blending digital experiences with physical ones through its sophisticated and secure QR Code generator. Renowned for its exceptional rating of 4.94/5 on G2 and endorsements from heavyweight corporations like Pepsi, Amazon, and Marriott, Uniqode specializes in creating dynamic QR Codes.

This marketing tool enables businesses to track engagement, retarget audiences in real-time, and capture leads instantly by linking scannable QR Codes directly to email lists or CRMs. With its ability to integrate seamlessly with over 4000 applications, including powerhouse platforms like Salesforce and Zapier, Uniqode stands as a comprehensive solution for enriching your marketing campaigns.

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9. Canva: Best design tool for marketing teams

G2 review: 4.7/5 (4,269 reviews)

With templates for almost any design need and the ability to share brand colors, fonts, and images across your marketing team, there is almost nothing Canva can’t do. While the tool does offer a free plan, the Pro Plan provides access to even more features and functionality to help marketing teams design polished and professional graphics, presentations, and social media posts for every platform.

Canva is so easy to use that anyone in your marketing team can get started creating marketing materials right away.

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10. Visme: Best for visual content design & marketing

G2 review: 4.5/5 (456 reviews)

Visme is an all-in-one marketing platform that helps you brainstorm, ideate, create stunning visual content, schedule and market it, and monitor its performance for incredible business branding.

It has millions of design assets and thousands of fully customizable templates aligned with nearly every industry you can think of. Its robust features and intuitive interface help users to save time and money. Powered by AI, Visme ensures users create highly engaging and branded content, faster.

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11. Primer: Best B2B marketing audience creation tool

G2 review: 4.5/5 (16 reviews)

Primer claims to make account-based marketing easier and helps marketing teams create and segment audiences for targeted outreach. And with Primer, you can get really specific about who is in each of your audiences. According to their website, Primer is radically transparent about audience membership. They allow users to see the specific individuals going into audiences - on any channel. With high cross-channel match rates, the chance of your audiences being 1:1 goes up dramatically.

Although it’s designed for B2B marketers it allows for audience visibility even on B2C channels like Instagram, Youtube, and Facebook to expand your reach.

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12. Mutiny: Best website personalization platform

G2 review: 4.7/5 (22 reviews)

Mutiny is an AI-powered product that allows for personalization at scale. In the past, A/B testing was a time-consuming process and involved additional support from design and engineering to code additional pages. Now, any marketer can get started in minutes with Mutiny.

This B2B marketing tool allows marketers to customize and personalize pages on their website in just minutes, with a few clicks. If conversion optimization is on your list of goals this year, an investment in Mutiny might be a wise one.

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13. Clearscope: Best SEO content optimization tool

G2 review: 4.9/5 (91 reviews)

Keeping up with Google’s changing algorithms is no easy feat— it’s always a good idea to have an SEO content tool, such as Clearscope, in your corner. From recommending keywords to include in an article to helping writers structure their content to get the most bang for their buck, it’s a powerful tool that should be in every search marketer’s toolbox.

If you outsource some of your team’s content creation to freelancers, it’s easy to share Clearscope links with them and instruct them to create their assigned content to the Clearscope target score.

While we think Clearscope is great, we have noticed that some keyword insert recommendations can be a little over the top—such as recommending using an unimportant word 10 times on a page. As with all content creation tools, use it as an aide, and not the final word.

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14. Livestorm: Best webinar management tool

G2 review: 4.4/5 (1,578 reviews)

Livestorm bills itself as a simple meeting and webinar platform with built-in tools, to grow and collaborate. These engaging tools include virtual whiteboards, the ability to showcase up to 25 speakers, instant replays (hello bio breaks), the ability to add calls to action, and so much more.

You can create webinar sign-up pages that are optimized to convert, and the platform integrates with other B2B marketing tools like Hubspot, Marketo, and Pardot.

Host your product demos, continuing education, and even panel discussions on this platform and enjoy new and engaging ways of interacting with your audience, plus a robust suite of analytics tools to understand your impact and results.

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15. Klaviyo: Best B2B email marketing software

G2 review: 4.6/5 (1,345 reviews)

There’s no doubt that a powerful email marketing and automation platform is a crucial element of a B2B marketing tech stack. Well, Klaviyo is designed to help B2B companies deliver personalized, data-driven email and SMS marketing campaigns with comprehensive features that scale with your business, and its analytics make it easier to monitor deliverability issues like hard bounce vs soft bounce across campaigns.

But don’t just take our word for it. Katarina Brajković, Email Marketing Director at Digital Silk is our expert on the matter and recommended Klaviyo:

I love its segmentation and analytics. I love how it gives me the option to optimize emails for mobile. It can be integrated with everything. They also have amazing and very fast support.

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16. Design.com: Best brand-building tool

If you’re looking to create a cohesive and professional brand from the ground up, Design.com is a top-tier solution. This all-in-one branding platform helps businesses establish a strong identity by providing everything from a logo maker and domain names to social media templates and launch-ready websites powered by intuitive AI tools.

Design.com stands out by focusing squarely on branding. It’s ideal for startups, entrepreneurs, and growing businesses that need a whole brand system that looks and feels consistent across every touchpoint.

Getting started is simple: enter your business name, choose your style preferences, and within seconds, you'll have logo options ready to go. From there, you can create a complete brand identity: matching color palettes, fonts, icons, and templates for social media, websites, and more.

Unlike traditional design tools, Design.com streamlines the entire brand-building process. Whether launching a new business or rebranding an existing one, it gives you everything you need to look professional and polished from day one.

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17. Influencer Hero: Best Influencer Marketing Platform

G2 review: 4.8/5 (30 reviews)

As influencer and creator partnerships become a larger part of modern marketing strategies, brands need tools that can manage discovery, outreach, campaign execution, affiliate tracking, and ROI reporting in one place. Influencer Hero positions itself as one of the best influencer marketing software platforms for brands looking to scale creator partnerships with more structure and automation.

Unlike single-purpose influencer tools, Influencer Hero combines influencer discovery, CRM workflows, automated outreach, gifting management, affiliate tracking, UGC collection, and analytics within a centralized platform. This allows marketing teams to manage the full creator lifecycle without relying on multiple disconnected tools.

The platform is particularly valuable for brands and agencies running high-volume influencer campaigns and looking to improve operational efficiency, campaign visibility, and measurable ROI. Influencer Hero also offers integrations with tools like Shopify, Klaviyo, Slack, Zapier, and Gmail to streamline workflows across the broader marketing stack.

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Choosing the right B2B marketing platform for your business

So…which of these tools do you actually need? Let’s narrow it down with a few key questions based on Katarina Brajković’s considerations: “First question is always - will this be a good match for my clients/my needs? You don't offer Marketing cloud to an e-commerce brand. Second - Can I integrate it with my site, CRM, social channels? Third - analytics and segmentation possibilities - the more the merrier. Fourth: Pricing - is it worth it? Lastly - Ease of use. Nobody wants to spend 3 hours on something that can be done in 15 minutes.”

How big is your marketing team, and what marketing channels do you leverage?

When determining what tools you might purchase or add to your technology stack, start by thinking about how big your marketing team is and what channels you leverage (or want to leverage). You also want to consider whether your team is focused on outbound or inbound marketing strategies. For example, if your bread and butter is email or SMS marketing, a tool that helps with scheduling on Meta and TikTok might not be the best investment.

If your team plans to double down on video, email marketing tools or an email segmentation tool might not be the right move at this time.

And if your team does more traditional (offline marketing), like experiential events and trade shows, many digital marketing tools might not move the needle for you now.

Regarding team size, this is a consideration because even automation tools take manpower to set up and monitor. If you have a really small team, adding too many tools (or too many channels) might risk spreading your team too thin.

Are there any tasks your team is doing manually that you’d love to be able to automate?

Once you’ve thought about your team and the channels you’re leveraging (or wanting to leverage) most, think about the current team’s workload. Are there things that are being done manually that might be worth automating?

This could include reporting, scheduling social posts, rounding up links for content marketing like the company newsletter, or even lead generation. There are tons of marketing automation tools on the market, and you can choose which ones you might want to leverage based on your team’s needs.

What is currently in your martech stack, and where are the gaps?

One thing we talk a lot about on the sales tech stack side that heavily applies to marketing technologies is integrations. Choosing tools that work well together will help save your team time and money. Instead of combining data sources, having the sources flow into one report or dashboard means more time to act on the data instead of just working to get it compiled.

For example, having data from Google Analytics and your social listening tool all flowing into one data studio report automatically can save time and effort to set up a report every week or month. Allowing you more time to take action. There are various free marketing report templates you can use to streamline performance tracking.

So, when thinking about adding to your stack, think about what you have and what you might need. For example, having your customer relationship management system (CRM) integrated with your proposal generation software can save time and reduce duplicate entries. This is why Qwilr is designed to integrate with popular CRMs like Hubspot and Salesforce.

How much time and money do you have to invest in adding or upgrading tools?

Fancy social media management and account-based marketing tools can take time to learn, implement, and manage, so if your team is already stretched, this might not be the right use of your budget, even if you have the dollars.

Think about your team’s time as well. If you don’t have the time (and can’t bring in some support) to run the tools, they won’t serve you well. So, before making an investment, consider the implementation plan. Who will set up and manage a new tool, and how much time will they need in order to do it right and see the return on investment?

How do you measure the success of your marketing program, and what metrics are you measured on?

Finally, think about how you and your leadership team evaluate the success of your marketing team. Are you measuring lead generation volume? In that case, boosting your b2b lead generation tools might make a lot of sense.

In a small business or startup environment the metrics will be totally different than in an enterprise organization. In the former website traffic might be a critically important success metric, whereas in the latter it may not matter as much.

Building the Martech stack to fuel business growth in your organization

If this article has helped you discover or reconsider some tools that might help streamline your workflows or optimize your marketing operations, we’ve done our job of helping you build the martech stack that will fuel your business growth.